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Dissecting the city through the eyes of a local

 

 

The Helsinki Book

Print design, Creative direction

Marc Aulén

2017

 

Written by a Finnish chef Marc Aulén, The Helsinki Book is a publication exploring manifold spots and stories in Helsinki through the eyes of a local. This project was executed in collaboration with two designers, June Seo and Su Park, and a photographer, Jeaseong Park.

Marc has run a soup restaurant Qulma in Katajanokka, Helsinki since 2010. Developed from his previous cookbook, he wanted to introduce his city including his own recipes. To capture his enthusiastic and energetic characteristics, I got closely involved in the entire process from the initial concept development, the structure featuring 12 categories to layout design including illustrations and icons.

Scope of work
: Concept design, layout design, icon design

 

 The other side of Marc as the lead singer of his band, Seven Mugs.

The other side of Marc as the lead singer of his band, Seven Mugs.

 He possess the rockstar quality with positive energy and good vibes even as a chef, which permeated the entire visual concept of the book.

He possess the rockstar quality with positive energy and good vibes even as a chef, which permeated the entire visual concept of the book.

 
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 Researcher: Through this microscope, Seungho is unpacking the unseen complexity of a problem as a researcher. 
 Work: This simple illustration exemplifies the way he works. 
 Blog: These miscellaneous props represents the diverse stories and thoughts he would speak out through his blog. 
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 Contact: Through this funnel, Seungho is listening to other experts about new project ideas. 
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 Application
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