Visualising the delightful perspectives
on large-scale challenges
Visual identity, Illustration
Seungho Lee is a designer and researcher, currently studying briefing in design as a doctoral researcher and aiming to be an expert who facilitates design for government. The idea is that the designs are aimed to legibly deliver how Seungho sees himself as a designer and researcher seeking to solve today's large scale challenges. With the simple line drawings and delightful colours, the illustrations convey the self-portrayed image of Seungho in playful tone and mood.
As a pivotal element, the funnel-shaped symbol has been used throughout the identity, giving it a feeling of flexibility and dynamism that can be explored in different ways – to talk, to listen, and to investigate both microscopically and macroscopically.