Visualising the delightful perspectives
on large-scale challenges

 

 

Seungho Lee

Visual identity, Illustration

Seungho Lee

2016

 

Seungho Lee is a designer and researcher, currently studying briefing in design as a doctoral researcher and aiming to be an expert who facilitates design for government. The idea is that the designs are aimed to legibly deliver how Seungho sees himself as a designer and researcher seeking to solve today's large scale challenges. With the simple line drawings and delightful colours, the illustrations convey the self-portrayed image of Seungho in playful tone and mood. 

As a pivotal element, the funnel-shaped symbol has been used throughout the identity, giving it a feeling of flexibility and dynamism that can be explored in different ways – to talk, to listen, and to investigate both microscopically and macroscopically. 

 

 Designer: Through this telescope, Seungho is projecting untried solutions to the problems framing the problems in novel ways.

Designer: Through this telescope, Seungho is projecting untried solutions to the problems framing the problems in novel ways.

 Researcher: Through this microscope, Seungho is unpacking the unseen complexity of a problem as a researcher. 

Researcher: Through this microscope, Seungho is unpacking the unseen complexity of a problem as a researcher. 

 Work: This simple illustration exemplifies the way he works. 

Work: This simple illustration exemplifies the way he works. 

 Blog: These miscellaneous props represents the diverse stories and thoughts he would speak out through his blog. 

Blog: These miscellaneous props represents the diverse stories and thoughts he would speak out through his blog. 

 About: With these varied props, this illustration conveys Seungho’s personal interest and daily ritual as a father, an urban bicyclist, and so on.

About: With these varied props, this illustration conveys Seungho’s personal interest and daily ritual as a father, an urban bicyclist, and so on.

 Contact: Through this funnel, Seungho is listening to other experts about new project ideas. 

Contact: Through this funnel, Seungho is listening to other experts about new project ideas. 

 Application

Application