Reinterpreting the image of Korean culture
Korean Culture Week
Promotional material, Illustration
Embassy of the Republic of Korea in Finland
Korean Culture Week is an annual festival organised and supported by Korea Foundation and Embassy of the Republic of Korea in Finland. It contains various events including music concerts, Korean food event, K-pop contest as well as movie festival.
I was commissioned to create the promotional posters that implied the vibrant Korean culture embracing four different events. The main challenge was to avoid the typical blue, red, and Korean flag, which I solved by creating illustration with abstract shapes that allowed viewers' open interpretation.