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Hyvää ruokahalua!
The recipes of Korean culture for Finns

 

 

Bap – Korean Cookbook

Print design, Creative direction

Embassy of the Republic of Korea in Finland

2016

 

Bap is the first Korean cookbook in Finnish, published by Embassy of the Republic of Korea in Finland. The cookbook introduces 22 basic Korean recipes through stories of Korean culture and important events of life, such as birth, marriage and death. 

Six Koreans, who have lived in Finland for several years, have collaborated for the book. 2000 copies have been distributed for free in Finland and E-book is available here.

Designers: June Seo, Su Park, Sunwha Park
Project manager: Sangwon Ryu
Writer: Heeyoung Han
Photographer: Jaeseong Park

Scope of work
: Layout design, symbol illustration, co-concept development

 

 
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 A map of Korean regional products.

A map of Korean regional products.

 Researcher: Through this microscope, Seungho is unpacking the unseen complexity of a problem as a researcher. 
 Work: This simple illustration exemplifies the way he works. 
 Blog: These miscellaneous props represents the diverse stories and thoughts he would speak out through his blog. 
 About: With these varied props, this illustration conveys Seungho’s personal interest and daily ritual as a father, an urban bicyclist, and so on.
 Contact: Through this funnel, Seungho is listening to other experts about new project ideas. 
 
 
 

To describe Korean food culture to Finns more competently, photos were combined Korean food with typical Finnish items; birch branches, grilled sausages, blueberries, firewood and a foraging tool. The recipes consist of familiar and purchasable ingredients in Finland.

 
 
 Foraging: Korean namul (vegetable dish) and Finnish mushroom-picking knife. The right-bottom one is called Vuohenputkilisuke in Finnish that people rarely know.

Foraging: Korean namul (vegetable dish) and Finnish mushroom-picking knife. The right-bottom one is called Vuohenputkilisuke in Finnish that people rarely know.

 Picnic: Kimbap and sausage.

Picnic: Kimbap and sausage.

 
 Health: Chicken soup and birch tree for sauna.

Health: Chicken soup and birch tree for sauna.

 
 
 Food for cure: porridge and blueberries.

Food for cure: porridge and blueberries.

 
 
 Birth: Seaweed soup and helping hands.

Birth: Seaweed soup and helping hands.

 Stored objects for winter: Kimchi and firewood.

Stored objects for winter: Kimchi and firewood.

 
 
 Marriage: Noodle soup and pure white fabric.

Marriage: Noodle soup and pure white fabric.