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Flexible visual identity that represents
the universality of human experience

 

 

Aalto Experience Platform

Visual identity, Website, Animation,

Aalto University Experience Research Platform

2017-2018

 

Aalto Experience Platform is an open community for people interested in experience research. The platform fosters and promotes a multi-disciplinary approach to experience understanding and design by combining scientific, artistic, business, and technological angles to human experiences.

Rather than sticking on a fixed logo, the identity needed to embrace the universality and diversity of human experience. It is built around the ‘stick man (tikku-ukko)’ as the core element which is a basic human figure that anyone can easily draw. On top of that, the ‘L’ serves as the symbol of a platform that is an important carrier of the flexible identity. 

Scope of work
: Brand identity guidelines, logo, print materials, promotional materials, powerpoint templates, website, video graphics

 

 The geometrical elements of a stickman.

The geometrical elements of a stickman.

 The diversity of
 The dynamic spinner model of multi-disciplinary research which presents its flexibility without boundaries.

The dynamic spinner model of multi-disciplinary research which presents its flexibility without boundaries.

 
 Promotional postcard.

Promotional postcard.

 Program and poster.

Program and poster.

 
 Powerpoint templates.

Powerpoint templates.

 Website created using a Wordpress template with CSS customization.

Website created using a Wordpress template with CSS customization.

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