Flexible visual identity that represents
the universality of human experience
Aalto Experience Platform
Visual identity, Website, Animation,
Aalto University Experience Research Platform
Aalto Experience Platform is an open community for people interested in experience research. The platform fosters and promotes a multi-disciplinary approach to experience understanding and design by combining scientific, artistic, business, and technological angles to human experiences.
Rather than sticking on a fixed logo, the identity needed to embrace the universality and diversity of human experience. It is built around the ‘stick man (tikku-ukko)’ as the core element which is a basic human figure that anyone can easily draw. On top of that, the ‘L’ serves as the symbol of a platform that is an important carrier of the flexible identity.
Scope of work
: Brand identity guidelines, logo, print materials, promotional materials, powerpoint templates, website, video graphics