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An experimental eatery that suggests
food experience provoking your visual appetite

 

 

A Lot Pop-up Cafe

Visual identity, Experience design

Self-initiated

2017

 

A Lot is a Korean pop-up cafe, a collaborative food event with June Seo and Sol Baek, which was open in Helsinki for eight Sundays. Its name means a small piece of ground (lot) where we wanted to seed inspirations, cultivate ideas, and harvest fun with people through food experience. As a research on social food, Korean food and tea were presented using the connection between visual features and tastes.

Scope of work
: Visual identity, promotional materials, food experience design, pop-up cae running, food preparation, customer service

 

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 Ingredients-driven visual for oriental chicken porridge menu.

Ingredients-driven visual for oriental chicken porridge menu.

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 Korean chili paste sauce with nuts and meat options.

Korean chili paste sauce with nuts and meat options.

 Dried fish based broth.

Dried fish based broth.

 Korean earthy tea.

Korean earthy tea.

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 A piece of green tea cake with a look of 0,0025 m2 lot
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Visualizing tastes and the concept of a lot
into food expereience

 
 A piece of 0,0025 m2 of green lot.

A piece of 0,0025 m2 of green lot.

 Soft earth balls: Stronger and deeper taste depending on the brightness of colours.

Soft earth balls: Stronger and deeper taste depending on the brightness of colours.

 A LOT dessert trio: Stronger and deeper taste depending on the sharpness of shapes.

A LOT dessert trio: Stronger and deeper taste depending on the sharpness of shapes.

 A LOT Trio is our tea tasting menu which you can start from a seed (cassia seed), continue with a root (solomon's seal) and finish with a grain (roasted barley). This way, we may be able to feel, taste, and thoroughly understand the course of nature.

A LOT Trio is our tea tasting menu which you can start from a seed (cassia seed), continue with a root (solomon's seal) and finish with a grain (roasted barley). This way, we may be able to feel, taste, and thoroughly understand the course of nature.

 
 
 Visual feedback from a customer.

Visual feedback from a customer.

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 The illustration for the Korean wraps meal for celebrating the 'wrap-up' on the last day.

The illustration for the Korean wraps meal for celebrating the 'wrap-up' on the last day.

 
 Randomly provided seeds to customers as a reminder of the experience at A Lot on the last day.

Randomly provided seeds to customers as a reminder of the experience at A Lot on the last day.